Market understanding
Offering something for nothing - a chance to win cash or merchandise without buying anything - is hardly a new marketing ploy. But it's getting particularly great results on the Internet, where promotions can be tailored to the individual. Marketers are using consumer profiles for targeted marketing, based on opt-in or user preferences. E-mail and selective advertising draws people in with discounts, lotteries, prize draws and freebies in general.
We are not only creating a marketplace (A concise search and interest for specific products that you can win) but we are also qualifying prospects, as part of the prize draw. Any retailer who wants to utilize this marketing genre must consider promoting this on a vertical portal like ggfree – the biggest problem so far have been that neither of our direct prize draw portal competitors have a global reach and or even the size being able to generate any substantial volume of qualified leads and none of them use spider technology for information gathering. Further more, a retailers own site and his own internal opt-in email database, shopping portals and search engines can not help him pursue this in and effectively manner.
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